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Privacy Policy

Privacy Policy

The EU General Data Protection Regulation (GDPR)

We have reviewed and updated this Privacy Policy to adhere to the 2018 GDPR. We have also reviewed and amended our internal policies to satisfy the new regulations. This privacy policy covers what we do with your data, and what your rights are.

What do we do with your information?

When you purchase something from our website or in-store, as part of the buying and selling process we collect the personal information you give us such as your name, address, telephone number and email address, as well as the products you have ordered and viewed. We store this information forever, information dated older than five years may be deleted.

When you browse our website, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system, and how you use our website.

Email and text marketing: Only with your explicit permission, we may send you emails about our company, such as new products, special offers and other updates.

Where do we store your information and who do we share it with?

We store this information on our website, which is secured by 128 bit encryption. We also store this information on our internal systems, which use industry-standard security systems to protect your data.

We share your information with Mailchimp, and TextLocal who we use as a platforms for our email and text marketing. You can read more about Mailchimp and TextLocal GDPR here. In addition, we may also use Google Analytics for emailchimp advertising, marketing and research. You can find more information on the cookies Google uses, and what it does with your data on the Google Safeguarding Your Data page. You can also read more about Google and their compliance.


If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.


How do you get my consent?

When you provide us with personal information to complete a transaction, place an order, arrange for a delivery, return a purchase, or contact us by using any of the forms on our website, we ask that you consent to our collecting and storing your data for that specific reason only. You have the right to refuse us storing your data.

If we ask for your personal information for a secondary reason, like marketing, we will ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use of your information, at anytime, by contacting us at or mailing us at: Amulet Ltd, 1B, Lower Kings Road, Berkhamsted, Herts HP4 2AE United Kingdom.


We may disclose your personal information if we are required by law to do so. We will never sell your information to a third party, or give your information away. We will only ever use your information for the purpose you intended, whether it is a purchase from our website, o sign up to our newsletter, or to request a quotation, or other form of contact. We will only send you marketing material if you explicitly opt-in to receive this.


If you choose a direct payment gateway to complete your purchase, then it is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data may be stored by the third party that is handling the payment.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

Third-party Services

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

Once you leave our website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms and Conditions.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Security & Data Rentention

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

For users that register on our website (if any), we store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Changes to this Privacy Policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

Questions and Contact Information

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information please contact our Privacy Compliance Officer at or by mail at Amulet Ltd,1B, Lower Kings Road, Berkhamsted, Herts HP4 2AE